Frequently asked questions...

AdDeals for Publishers (all tablet/mobile apps)

I cannot find AdDeals SDK, where is it?
You first need to register for free, then add your apps, go to 'My Apps' and click on 'Download SDK' in the app information table.

I cannot find AdDeals Universal APIs, compatible with all technologies.
You first need to register for free, then add your apps, go to 'My Apps' and click on 'Download SDK' in the app information table. Then contact us to request the Universal APIs as it's only available on demand so we can validate your API access.

What mobile applications are currently supported by AdDeals SDK and/or Universal APIs?
AdDeals SDK can be integrated in the following mobile applications:
- Windows Phone 7.1 Silverlight C# .NET applications
- Windows Phone 8 Silverlight C# .NET applications
- Windows Phone 8.1 Silverlight C# .NET applications
- Windows Phone applications developed with Unity
- Windows Phone Silverlight C# .NET/HTML applications (Hybrid apps)
- Windows Phone 8.1 C# .NET apps
- Windows Phone 7.1 XNA with C# .NET support applications

AdDeals Universal Open APIs can be integrated in any of the following mobile applications:
- All iOS (iPhone, iPad, iPod) apps
- All Android (Phone, Tablets) apps
- All Windows (Phone, Tablets, PC) Store apps
- All Unity apps
- All Windows/iOS/Android apps developed with HTML5/JS or any other non-native technology.

How can I increase my volume of downloads for FREE (wall & interstitial cross-promotion)?
This is simple. Create an account, add your mobile apps and download AdDeals SDK. Integrate AdDeals Wall. It takes 10 min. Each time the wall is opened in your app, your app will be displayed in another app registered on AdDeals Network for free (1 for 1 free cross promotion). The more displays you generate, the more free traffic you will receive. Additionally, we invite you to integrate interstitial ads. You can create a cross-promotion campaign. Once approved by our team, your app will become eligible to earn 1 free interstitial display each time you display 1 interstitial from another AdDeals app. This is very powerful and you can earn a huge number of downloads by using free interstitial cross-promotion in your apps and games!

How can I monetize my apps?
Integrate AdDeals SDK or Universal APIs & ads in your apps. The more ad displays you will generate, the more revenues you will get from your apps. You have 3 formats available:
- Offer Wall
- Full screen interstitial
- Square ads (that can be displayed inside articles or menus themselves and are less intrusive - although less performant)

How much money can I earn from AdDeals Ad Network?
This mostly depends on three factors:
- First you need to maximize the number of AdDeals ads displays
- Second, revenues depends on how many campaigns are active and what countries they target. The more live paid campaigns there are, the more revenues you will generate as a developer.
- Third, advertisers can launch CPC or CPI campaigns. This means you can earn money when your users click OR download apps from AdDeals ads. In case none of your users download apps and if campaigns are mostly app download campaigns, your revenues will be lower. On the contrary, some publisher apps integrating AdDeals generate many downloads from AdDeals and therefore their revenues are higher.

Some apps and games already registered on AdDeals have generated more than $10 CPM. This means developers can earn more than $10 for only 1000 wall or interstitial displays depending on their app traffic. However, please note this also really depends on what countries are targeted by paid campaigns. If most paid campaigns are targeting France & USA for instance and your app traffic is mostly coming from Russia or India, your revenues will be affected. Also some days you can earn a lot and some others you can have lower revenues. Again this depends on how many campaigns are active.

How can I get paid when I generate revenues with AdDeals?
As a publisher you can get paid when your cumulated revenues are above $100 at the end of a specific month. When this is the case, we will notify you and a payment will occur within 60 days. However, please note that you are required to fill up all your billing information prior any payment can be issued, including your PayPal email address and your VAT number if you are a company located in EU. Right now, we only support PayPal for payments, therefore your PayPal email address is required. All fees for PayPal payments are applied at publisher's side.

How can I optimize my revenues?
You can optimize the location of AdDeals Wall and interstitial ads in your app so more users can see it. Around 95% of your users will never buy in-app items and many users just open your app or game only once. AdDeals Wall is best located when placed as a button in the application bar or in the game menu / summary. Also, when users are about to leave your app, we suggest you ask them to check out today's selected apps (YES/NO). It will trigger many more views. Regarding interstitial ads, we suggest you to integrate them at launch for apps, and/or between game levels for games, or when going back to the main menu. You can contact us in case you want specific advice on how to optimize your application revenues with AdDeals.
In your app settings, you can also set a min CPM. Our algorithms will optimize your revenues when you generate more than 20,000 displays / day.

I don't understand: I have integrated AdDeals wall in my apps & when I click on ads or download apps I don't make any money!!??
Don't worry! That's normal. AdDeals wall guarantees a 100% fill rate worldwide. That means we always display offers including app deals to users worldwide. However some of the deals or free apps that appear on the wall don't generate any money when users click or download them. When you integrate AdDeals SDK, you benefit from a free cross-promotion, so some of the apps on the wall can appear because they come from cross-promotion (displayed for free) or because those are deals to provide users with some daily interesting content. Our job is to maximize the number of paid campaigns in AdDeals so your revenues increase but we also need to make sure there is always a 100% fill rate so your users can access great content all the time.

What does CPM, CPC, CPI mean?
- CPM: cost per one thousand ad displays. For a publisher it corresponds to its earnings for 1000 AdDeals ad displays.
- CPC: cost per click. For a publisher, it corresponds to the estimated earnings per click on an AdDeals paid ad.
- CPI: cost per install. For a publisher it corresponds to the average earnings per application downloaded coming from paid campaigns.

AdDeals for Advertisers (all tablet/mobile apps)

Do I need to integrate AdDeals SDK or ads if I want to launch paid campaigns to promote my apps?
No. If you launch CPC based campaigns (you pay for each click on your ad), AdDeals SDK is not required. However if you want to pay only when a user downloads and launches your app or game (CPI campaigns), you need to integrate AdDeals SDK so we can track downloads and this way you will only pay / download generated drom AdDeals. Also agencies can work with us by using S2S integration to track installs.

I have integrated AdDeals wall/interstitial/square ads in my free app, can I also launch paid campaigns?
Yes. You can launch any campaign you want and contrary to advertisers that do not integrate AdDeals wall, the minimal pricing to launch campaigns is 20% lower compare to advertisers that do not integrate AdDeals wall.

Can I create and manage my CPC/CPI campaigns myself?
Yes. You just need to register on AdDeals for free, add your apps and games and create advertising campaigns. Once the campaign is created our team will review it. A minimum of $10 is required to launch a campaign. Contact us to add money on your advertiser account prior to launch a campaign. If your funds are exhausted, the campaign can be created and approved but will not start.

I want to generate downloads on a daily basis targeting specific countries and languages, can I do it myself?
Yes. AdDeals Network provides advertisers with advanced targeting capabilities. Create a campaign from your AdDeals account and select your targeting preferences. To maximize your number of daily downloads, we invite you to select several major countries at least. Also you can define a maximal budget for your campaign and you can also define a daily cap for AdDeals campaigns.

I want to do a price drop and launch a campaign on AdDeals, is it possible?
Yes and we encourage it. If you do a price drop ideally to $0 when you launch a campaign on AdDeals, you can expect many more downloads since we show end users that your app price has dropped for a limited time. The only thing you have to do is to create a campaign on AdDeals and then drop your app price. Our systems will detect price drops & price increases automatically.

Special campaigns for Windows Phone apps/games

My app/game is a Windows Phone app and has been released less than 15 days ago or I plan to launch it soon or to deliver a major update and I have some budget to promote the app/game. Can AdDeals team help me boost my app downloads?
Yes, if your app is a free app and you can offer something (in-app, discounts on in-app products...) for a limited time to people downloading the app OR if you are willing to do a price drop to 0, we can definitely help you boost your app downloads at launch or later. We can launch campaigns and generate between 5,000 and 80,000 downloads within less than 10 days! Contact us to discuss about it. The number of campaigns we can launch this way is limited so please contact us ahead of schedule. Only non-incent quality traffic.